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Street Fighter
Social promotion for the Street Fighter film, contracted by Paramount and built with Social Tailors: humor-led posts, trends, motion pieces, AI videos and localized trailers.
Client
Paramount
Year
2026
Role
Motion design · Social media · AI video
Team
Social Tailors
Channels
TikTok · Instagram
Deliverables
Trend videos · Humor posts · Motion · AI videos · Localized trailers
The challenge
Paramount needed the Street Fighter launch covered end to end on social media, with a large, constant flow of humor-driven pieces.
The idea
Lean into humor and game culture: trends, motion experiments and AI-made videos built around the characters.
The result
A large run of humor posts, trend videos, motion pieces, AI videos and localized trailers, plus English posts adapted into Portuguese. I also attended the film's premiere with the Paramount and Social Tailors teams.
Pov festa do Ken
Fliperama
Quem sairia vitorioso numa luta
Intro Style
Character Arc
Trailer Japonês x Português
Comente Hadouken
Hot Girls Like Ryu
Eu 23h99 tentando soltar um Hadouken
Ken festeiro da sorte
Vencendo um desafio
Em algum momento
15 / 15
Street Fighter
Social promotion for the Street Fighter film, contracted by Paramount and built with Social Tailors: humor-led posts, trends, motion pieces, AI videos and localized trailers.
Client
Client
Paramount
Paramount
Year
Year
2026
2026
Role
Role
Motion design · Social media · AI video
Motion design · Social media · AI video
Team
Team
Social Tailors
Social Tailors
Channels
Channels
TikTok · Instagram
TikTok · Instagram
Deliverables
Deliverables
Trend videos · Humor posts · Motion · AI videos · Localized trailers
Trend videos · Humor posts · Motion · AI videos · Localized trailers
The challenge
Paramount needed the Street Fighter launch covered end to end on social media, with a large, constant flow of humor-driven pieces.
The idea
Lean into humor and game culture: trends, motion experiments and AI-made videos built around the characters.
The result
A large run of humor posts, trend videos, motion pieces, AI videos and localized trailers, plus English posts adapted into Portuguese. I also attended the film's premiere with the Paramount and Social Tailors teams.
Pov festa do Ken
Fliperama
Quem sairia vitorioso numa luta
Intro Style
Character Arc
Trailer Japonês x Português
Comente Hadouken
Hot Girls Like Ryu
Eu 23h99 tentando soltar um Hadouken
Ken festeiro da sorte
Vencendo um desafio
Em algum momento
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